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Curriculum Vitae

Experience

2022 — 2025

Digital Product Designer

Oxford University Press

Oxford, England, United Kingdom

Maintained and enhanced a sustainable design system serving multiple product teams across Oxford English Hub — OUP's largest ELT platform
Worked in agile cross-functional squads to ship features from discovery through to production release
Conducted usability tests using Maze and moderated live sessions, synthesising findings into actionable design improvements
Led end-to-end projects from discovery/define phase through iterative design sprints to final handoff and production QA

2020 — 2022

Senior UX/UI Designer

Reward Lion

United States (Remote)

Boosted revenue growth by 14% through a user interview-driven redesign of the core product experience
Drove 137% increase in annual revenue by designing and launching new platform verticals from zero to market
Reduced bounce rate by 8% through data-informed landing page optimisation and improved onboarding flows
Achieved 90% positive feedback across 25 completed projects through systematic user testing and iteration

2017 — 2020

UX/UI & Visual Designer

Salam Software

Denmark / Serbia

Developed user-friendly mobile app concepts from initial research through high-fidelity prototypes
Collaborated with front-end and back-end developers on websites and mobile applications
Won two logo design competitions showcasing strong visual identity and branding skills

2013 — 2017

Architect

Soudan Engineering & Consulting

Alexandria, Egypt

Delivered user-centric architectural projects combining functional design with aesthetic vision
Increased revenue by 24% through client recommendations and repeat business
Worked closely with site engineers to ensure accurate design implementation and quality control

2010 — 2013

Graphic Designer

Various Companies

Alexandria, Egypt

Created a widely distributed city booklet that became a key tourism marketing asset
Designed over 50 logos for clients across industries — hospitality, retail, tech, and education
Contributed to successful marketing campaigns spanning print, digital, and outdoor media

2007 — 2010

Freelance Web & Brand Designer

Freelancer.com

Remote

Maintained a 4.6/5 rating while serving 30+ clients across web design, branding, and print
Built a network of long-term clients through consistent quality and reliable delivery

Expertise

Skills

Design SystemsUser ResearchUsability TestingWireframingPrototypingInteraction DesignResponsive DesignAccessibilityAgile / ScrumDesign ThinkingArt DirectionInformation Architecture

Toolkit

Tools

Figma

Sketch

Adobe XD

Photoshop

Illustrator

After Effects

InDesign

InVision

Miro

Maze

Jira

Confluence

HTML5

CSS3

Tailwind CSS

React

3ds Max

AutoCAD

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0+Projects

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Education

Education & Certifications

Arab Academy for Science, Technology & Maritime Transport

Bachelor's of Architectural Engineering

2002 — 2010

Certifications

Google UX Design Certificate· GoogleInteraction Design Foundation· IxDFNielsen Norman Group UX· NN/gAgile & Scrum Certified· Scrum.orgRIBA Part 1· Royal Institute of British ArchitectsDesigning iOS and Android Apps· LinkedIn LearningInteraction Design: Structure· LinkedIn LearningUser Experience for Web Design· LinkedIn LearningSuper Mentor· ADPList

Mentoring

ADPList Super Mentor

Giving back to the design community through dedicated mentoring sessions

0Minutes Mentored

0Reviews

Selected Work

Portfolio

UX RESEARCH & DESIGN

Org Integration

Oxford English Hub

Lean UXDiscoveryMulti-PersonaRBAC

View Project

Uncovered the invisible friction stopping users from moving seamlessly across OUP's Teaching and Assessment ecosystems — then designed the unified navigation, role-aware wizard flows, and multi-org architecture to fix it.

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